Posted by: Debrah Martin | April 17, 2016

Professionalism and the Easy Life

theatre curtainsWe all know that selling books relies on your book being visible and aside from what you can do personally to create exposure for you and your book, how successfully your book gets into the hands of your readers also relies on how comprehensively your distribute it.

So what distribution difference does it make who prints your book? Very little overall in terms of quality, probably – although I will do a full quality and value for money comparison when I’m holding two copies of WRITE, PUBLISH, PROMOTE in my mitts in a few weeks’ time. It’s the differences in other areas of the publishing, distributing and selling life of the self-published author that are major.

Q2: How can I promote myself as a professional self-publishing author – because that IS what I am?

IngramSpark logoPublish in print through Ingram and the book is automatically listed in Ingram’s catalogue and also automatically available for order direct by booksellers etc. Self-published author? No-one need ever know…

cropped-eyes-header-cropped.jpgLonging to be lent? Print publishing through Createspace will NOT get you into libraries or other academically-based institutions (unless you use a Createpace ISBN, which limits you solely to Amazon and isn’t to be recommended – read Kathy Myers useful review of whether to use your own or a Createspace ISBN here: )   So, for example if you regularly tread the well-trodden path of digital book promotion on sites such as Bookbub and fancy trying a similar kind of service to attract a librarian’s notice (and lending fees are not to be sneered at) such as the one LibraryBub ( offers, sorry, it’s a no-go. Print publish through Ingram though and you’re in (and don’t forget to claim your lending fees by registering your book with ALCS ( if you are in the UK).

Best seller book for WPP ad

Sighing to be stocked by booksellers? Well, you won’t be if you publish through Createspace print publishing alone. That’s because a bookseller’s discount through the Createspace Expanded distribution service is a mere 25% (even though it charges the author 60%) compared to the discount through Ingram Spark which is 40% (the 55% option is comprised of 15% for Ingram and 40% for the bookseller). Ingram also allows returns whereas Createspace does not, and  a bookseller can include it within their normal ordering procedure so they get free shipping too!

Crying out for credibility? When you are listed in Ingram’s catalogue, there is no indication whether you are a self-publishing author or otherwise. Sadly, book snobs still regard self-published books as second class, despite many of them being better than traditionally published books in my opinion.

Createspace shouts it from the rooftops merely with the use of its name – although there is a clever little way round that unless someone takes it upoIM Books logon themselves to research you to within an inch of your life; don’t self-publish as you, claim a publisher name. Mine is I.M. Books (and what it stands for is a little known private joke I may share with you all one day).


Next up: the streamlined self-publisher …



Interested in maximising your success as a self-publisher? Have a look at WRITE, PUBLISH, PROMOTE  – a lot (but not all) of what I’ve learnt about writing and self-publishing so far. Have a look HERE to find out more.


Find out more about me and my books on my website:

or follow me on Twitter and Facebook

And download the first book in my Patchwork Trilogy HERE.



All images are courtesy of Creative Commons, the author or an acquired license.



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